Smarter Retail Strategy.
Stronger Revenue Results.

Fractional Planning + Project Support for Growing Retail Brands

Trusted By

Photo of flowers in a vase, with a rack of fashionable clothes in sharp focus.

Retail is complicated. Your strategy doesn’t have to be.

Between managing product, people, and keeping up in a competitive market—you need someone who can think beyond this quarter.

Sound familiar?

Let’s fix that.

Hi, I’m Ali.

With 15+ years in merchandise planning, operations, and finance—including at brands like Tory Burch, Away, and Madewell

I help retail businesses make decisions they can trust with:

Ali's Headshot

Second-guessing your systems?
Let’s find clarity together.

Expert support that's as invested as you are.

Every working relationship starts with a discovery call, where we’ll find the best mix of support for your business. Here’s a look at the types of support I offer:

1:1 Consulting

Tailored sessions to untangle your biggest questions and create a clear path forward

Monthly Advisory

Ongoing support with check-ins, reporting, and seasonal planning

Fractional Support

A one-time intensive to get your systems and numbers dialed in

A softly focused image of the rubber bracelets that Ali's family had printed with the mantra "We Don't Quit".

WDQ = We Don’t Quit

Born from my dad’s cancer diagnosis, it became our family mantra—and the name I chose when I stepped into entrepreneurship.

It’s a reminder to keep showing up.

Whether you’re just getting started or scaling what’s working, you’ll get thoughtful, hands-on support, delivered with purpose and grit.

Let’s talk about it. 👇🏽

Frequently
Asked
Questions

Not at all. I’ll guide you through everything in clear, straightforward terms—no jargon, no judgment.

Yes. Many clients begin with a strategy session before deciding on ongoing support. It’s a great way to get clarity and see how we work together.

No—my work spans both physical and online retail. If you’re selling products, I can help.

You deserve clear data, calm decision-making, and a partner who gets it.

Reach out to get started.